In the few weeks since the election, we have been working to answer the question: “What was the impact of the ‘Udall Lied’ campaign on sending Mark Udall home?”
With so many media players in any election, it is always difficult to prove who was responsible for which election results. The attached document makes the case that ‘Udall Lied’ demonstrates the wisdom of defining a candidate early in the minds of voters, changing the culture in which the election happens and impacting the language that becomes the norm.
Please let me know if you have questions about our analysis or would like to look more deeply at any of our numbers.
We thank you sincerely for taking a risk on our unconventional campaign. It worked, and we are grateful for your support.
Happy Thanksgiving to you and yours!
(Click above to view the PDF)